Amplify Digital Marketing Corporation - Portfolio Item
Pick a Note. Any Note.
Technically C. Definitely B Sharp.
B Sharp Music needed an identity with enough personality to feel at home in a real music store - not something polished within an inch of its life.
Amplify developed the B Sharp Music logo and visual identity around a battered guitar pick, giving the mark the worn-in character of something that has actually survived rehearsals, gigs and a few questionable set lists.
The colour treatment plays with the musical scale, while the name itself adds another little inside joke: B♯ lands on the same pitch as C, giving musicians one more reason to appreciate the brand’s slightly mischievous personality.
The result feels appropriately musical: colourful, well-used, a little clever, and nowhere near precious.
